Marketing strategies Essay Example | Topics and Well Written Essays - 750 words

Marketing strategies - Essay ExampleThis paper applies different marketing concepts and strategies to analyze Starbucks Caf.Starbucks Caf is a globe leading retailer in specialty coffee drinks with over 15,000 stores across 43 countries (Annual Report Starbucks, 2007). brave out year the caller total global amounted to $10.31 billion (Yahoo, 2008). The company follows two major marketing philosophies which are the customer concept and the societal marketing concept. The application of the customer concept at Starbucks is achieved through the company vision of providing the best customer service in the industry.At Starbucks customer service is not dependable a business function it is integrated into the corporate culture. This company whose core business is selling flavour coffee beverages has become a global icon of popular culture in the United States and worldwide. At Starbucks coffee is not just a drink, it is a complete experience. People go to Starbucks because it offers a n eccentric genial atmosphere that is created by the companys partners (employees). Starbucks offers a variety of the best tasting top feel coffees in the world. The clients are enticed to stay around the stores and hangout to enjoy some of the companys new(prenominal) products and services such as coffee merchandise, fresh foods, consumer and entertainment products which include high speed radio receiver internet access (Starbucks). In 2006 Starbucks was ranked number ten in customer service in the world by BusinessWeek for their friendliness, knowledge and availability (Businessweek, 2007).Customer service is a strategy that is integrated in the entire supply chain. At Starbucks the customer service philosophy starts with the coffee farmers & makers and its suppliers of materials. Starbucks builds close relationships of mutual utility with its suppliers to ensure the company obtains the possible price and on time delivery. The