Mass Incarceration A Public Policy Issue Essay - 1329 Words

Mass incarceration became a public policy issue in the United States in the early 2010s. Now in 2016, there is still much debate over the country’s incarcerated population and incarceration rate. The nation has the highest incarcerated population in the world, with 2,217,947 inmates, in front of China with 1,649,804. America incarcerates 693 inmates per 100,000 residents, only the African island nation Seychelles incarcerates at a higher rate, with 799 for every 100,000 residents. The problem of mass incarceration continues to be assessed in various contexts. Recent analyses are historian Elizabeth Hinton’s From the War on Poverty to the War on Crime, legal scholar Michelle Alexander’s The New Jim Crow, and criminologist Dr. Elizabeth Brown’s â€Å"Toward Refining the Criminology of Mass Incarceration: Group-Based Trajectories of U.S. States, 1977—2010.† With regard to solutions, considerable attention has been paid to the federal prison system. Between 1980 and 2013, the federal prison population increased by 790% from 24,640 to 219,298. Since peaking, the number of federal prisoners has lowered to 190,452 today. The decline is the result of criminal justice reform efforts in the past few years, such as former U.S. Attorney General Eric Holder’s modification of the Department of Justice’s charging policies in 2010 and the U.S. Sentencing Commission’s passage of Amendment 782 (â€Å"drugs minus two†) in 2014. In spite of their moderate success, such responses have failed toShow MoreRelatedRacism And Incarceration Rates Among African Americans And Hispanics Essay1581 Words   |  7 PagesStates prison system and the gap of incarceration rates among African Americans, Hispanics, and White males. According to a research by Prison Policy Initiative both African Americans and Hispanics are imprisoned at 5.1 ti mes and 1.8 times higher than the rate of White Americans for every 100,000 incarcerations, respectively. Throughout the history of the United States, it is obvious that the reasons for the disparity of the incarceration rate are related to policies, irregularities, and implicit prejudicesRead MoreQuavyon Green . Professor Irwin . English 1113 . 2/19/2017 .987 Words   |  4 Pages1800s  before the Civil war started. She offers her perspective on the mass incarceration of African American men  in the US. Taking shots  at all she holds responsible for the  issues.  She explores the social and systematic influence of racial stereotypes and  policies that support  incarceration of minorities. She  explains that minorities  are  discriminated against legally for their whole   lives. By  being denied employment, housing, education, and  public benefits. Unable to overcome said obstacles most will eventuallyRead MoreAmerican Incarceration : Where We Are, And Wha t Can Be Done?1518 Words   |  7 PagesYasir Choudhury Dr. Joà £o Vargas UGS 303 Mass Incarceration 5 October 2015 American Incarceration: Where We Are, and What Can be Done From its early inception as a necessary aspect of modern society to its broken state that can be seen today, the American penal system has changed radically in recent history from an institution that performed the duty of safeguarding the public from those too dangerous to be left unsupervised to a business model concerned more with generating a profit for shareholdersRead MoreMass Incarceration Is Defined As The Imprisonment Of A Large Amount Of People1439 Words   |  6 PagesAt the simplest level, mass incarceration is defined as the imprisonment of a large amount of people. However, that does not tell the whole story. The majority of people incarcerated are minorities, and although mass incarceration began as a system of unjust racial and social control, today it continues for many political reasons including government grants, swaying voter opinion, and for-profit prison revenue. The United States incarcerates more people, per capita, than any other nation in theRead MoreThe Effects Of American Criminal Justice System Created By Public Perceptions Essay1565 Words   |  7 PagesThe Negative Effects of American Criminal Justice System Created by Public Perceptions Any Americans pretend that the days of racism are far behind; however it is clear that institutional racism still exists in this country. One way of viewing this institutional racism is looking at our nation’s prison system and how the incarceration rates are skewed towards African American men. The reasons for the incarceration rate disparity are argued and different between races, but history points out and startsRead MoreThe New Jim Crow By Michelle Alexander1313 Words   |  6 Pages The New Jim Crow Michelle Alexander’s the new Jim Crow Mass Incarceration in the Age of Colorblindness examine the Jim Crow practices post slavery and the mass incarceration of African-American. The creation of Jim Crows laws where used as a tool to promote segregation among the minority and white American. Michelle Alexander’s the new Jim Crow Mass takes a look at Jim Crow laws and policies were put into place to block the social progression African-American from the post-slavery to the civilRead MoreThe New Jim Crow By Michelle Alexander1316 Words   |  6 Pages The New Jim Crow Michelle Alexander’s the new Jim Crow Mass Incarceration in the Age of Colorblindness examine the Jim Crow practices post slavery and the mass incarceration of African-American. The creation of Jim Crows laws were used as a tool to promote segregation among the minority and white American. Michelle Alexander’s the new Jim Crow Mass takes a look at Jim Crow laws and policies were put into place to block the social progression African-American from the post-slavery to theRead MoreThe Mass Incarceration Of Black Men By Michelle Alexander971 Words   |  4 Pagesable to bring attention to an extremely important social issue that is very prevalent throughout our country. The issue that Alexander is writing about is the mass incarceration of black males in the United States. She describes this increase of mass incarceration in depth, and relates this modern form of social control back to an old practice of the Jim Crow laws and separate but equal segregation. Prior to studying sociology and public policy, I was very uninformed and oblivious to the injusticesRead MoreThe New Jim Crow : Mass Incarceration1239 Words   |  5 PagesIn 2013, Michelle Alexander published her book, The New Jim Crow: Mass Incarceration in the Age of Colorblindness, hoping it served as a call to action. Immediately this book received a huge amount of attention because of the controversial topics presented. This book opened a lot of people’s eyes to the term colorblindness, a sociological perspective referring to the disregard of racial characteristics. There is no racial data or profiling, no classifications, and no categorizations or distinctionsRead MoreMass Incarceration During The United States1322 Words   |  6 PagesMonroe Craver Mrs. Gallos English 3 Honors 30 March 2017 Mass Incarceration in the United States There are too many people in prison in our country and any people in prison today are non-violent drug offenders. The American war on drugs has targeted people in poverty and minorities, who are more likely to be involved in drug use. This has created a pattern of crime and incarceration and â€Å"...[a] connection between increased prison rates and lower crime is tenuous and small.† (Wyler). The prison

Accounting Analysis On The Accounting Cycle Process Essay

Introduction Executive Summary [1-3 Paragraphs] Accounting relates to all a business does and is seen in every aspect of a business whether it is small or big and general. Whether one is a customer or has a job in a business, when looking into a company and seeing the steps and procedures a business does whether it be externally interacting, or in the books , I can now see how every decision either the customer takes or the business does affects different aspects of the businesses accounts. The accounting topics covered are the Accounting Cycle; the steps that account for recording all types of transactions in the books. Merchandising Operations; involve the inventorial decisions businesses make on the daily basis and the tracking of inventory. Internal Cash and Control; is the safeguarding of cash, efficiency of operations and reliability of the books. Receivables; the promises of payments on account, the advantages of getting paid or risks of not getting paid in the future. Plant Assets, Natural Resources and Intagibles;†¦ . Summary Concepts of the Accounting Cycle Process (1-2 Paragraphs) In the accounting cycle the main basic equation of accounting is Assets = Liabilities + Equity. These three main accounting categories help split financial statements into a list of more detailed accounts under each main category. The accounting cycle involves multiple steps that that account for business transaction in the accounting period. Briefing the accounting cycle I willShow MoreRelatedThe Full Accounting Cycle And Present A Quick Synopsis Of All Of The Steps1049 Words   |  5 Pagesdiscuss the full accounting cycle and present a quick synopsis of all of the steps along with a brief description on how it can impact a business’s success. The role of each step and why each step is critical in this process will also be explained. The omission of a step, no matter how small, could negatively impact the financial security of a business. The four basic fin ancial statements and why they are important will be the final segment in discussing the full accounting cycle. The point of theRead MoreAcc 201 Project 1 Bank Memo1225 Words   |  5 Pagesgenerated high profits from the sale of our products. We believe that we will see an increase in profit and as a result we are submitting an overview of Peyton Approved financial information, our accounting system and accounting process to request a loan for business expansion. Overview of the Company’s Accounting System Peyton Approved uses a double-entry system to record all daily transactions; using this method not only ensures that a transaction will not be missed, but both the company’s assets andRead MoreManagement Accounting : The Father Of Accounting1415 Words   |  6 PagesIntroduction Accounting has be defined in various ways however almost every definition will describe it as a process that identifies, measures, analysis, and report data. 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The Adventures of an IT Leader.

Question: Discuss about the Adventures of an IT Leader. Answer: Introduction The Adventures of an IT Leader is a research article that presents the various areas that are associated with the IT leadership. The article has been written on the IT leadership of the organization, IVK Corporation and its CIO, Jim Barton. The duties and responsibilities of an IT leader are extremely significant for the success and reputation of the organization. It is these responsibilities that make the job of the CIO and other leader a high volatile and high turnover job in the field. The article covers the information on the CIO leadership, cost and value of IT along with emerging technologies, risk management and several other areas (Austin, 2016). Scanning and Analyzing New Technologies Technology is something that keeps on changing and upgrading with each passing day. Information technology is a dynamic field in which there are new entries made to the list of technologies and it becomes necessary to adapt these emerging technologies in the architecture. As per the scenario of IVK Corporation as mentioned in The Adventures of an IT Leader, it is necessary to devote at least 10 percent of the overall revenue for scanning and analyzing the emerging technologies. It would allow the organizations to be at pace with the technology and would also provide it a competitive edge over the other organizations in the same field (Frontiera, 2010). Actions on Blog Issues at IVK IVK Corporation experienced blog leak that led to the violation of the confidentiality and privacy of its information. There are various techniques and processes that may be followed in order to avoid such a situation. Steps to take on the blog entry The blog entry that was made in association with the IVK Corporation should be moved to a restricted page and should be made visible to only the compliant and authorized readers. The blog consisted of some of the private and confidential information and therefore making it available to the public would bring in a lot many security risks for the organization. There shall be a disclaimer uploaded on the blog link of the organization and the blog entry that has already been made should therefore be moved to the restricted links (Marks, Rezgui, 2011). General Policy about Blogging It is necessary to have a restrictive policy on the blogging in general. However, putting restrictions and constraints would not serve the purpose alone. There are a lot many additional steps that shall be involved in associated with the information that is associated with a particular organization. First and the foremost is the knowledge about the legal implications and ethical conduct that must be known to the users and the employees associated with an organization. The employees must be aware of the legal consequences of the violation of the information properties and any sort of misuse associated with the same. There shall also be activity monitors and authentication steps that shall be installed in association with the blogs. For instance, any of the blog entry that is made shall first go to the senior manager for approval and once the approval is made, then only it should be made visible for the rest of the readers. A registration policy along with the restriction on the conten t of the blogs should also be installed (Simpson, 2006). Process for Spotting and Analyzing Emerging Technologies The most applicable process for spotting and analyzing of the emerging technologies shall include the formation of the special groups and teams dedicated for the purpose. These groups shall carry out frequent researches and shall also seek to find out the latest trends in the field of technology. The finding should then be analyzed as per the organizational policies and requirements. The groups shall also include the other departments and employees of the organization through the medium of brainstorming sessions and group discussions to find out their ideas and perspectives (Testa, 2002). Process for Enforcing Infrastructure Technology Standards In order to enforce the infrastructure technology standards, it is extremely necessary to make sure that the overall service delivery model that is followed in the organization is enhanced and strengthened. There can be three options that can be applied in order to enforce the infrastructure technology standards which include the option of doing nothing or making strict enforcements or the last option can be a gradual migration. The option that would suit the best in case of IVK Corporation and with most of the other cases would be a gradual migration of the technology and the standards. It would provide the opportunity to gradually adapt the new technologies and decline the ones that are no longer in use of application (Hutchinson, 2008). Standardization and Innovation Organizations make use of a number of different processes, products, platforms and methods. For example, in case of IVK Corporation, Microsoft is the primary platform that is in used. However, there are services and applications that make use of Linux or Unix. Also, there are various third parties and vendors that are associated with the organization that has their own set of policies and standards. The lack of standards in an organization such as IVK Corporation can therefore lead to a lot of ambiguity. Following and applying the standards is therefore necessary in order to make sure that all of the procedures and components are at the same pace. The process of standardization and innovation can appear as a conflict in case of the involvement of the third parties and therefore the contract management practices shall be used in order to avoid any of the conflicts (Rothberg, 2005). Kids Toolkit Approach to Management As per the kids toolkit approach to management, it was observed that there are known methods, policies and steps for action that are often stored in the toolkits that we use in terms of the projects and decision making activities on a personal and professional level. However, it shall be made sure that instead of sticking to the known facts and beliefs, efforts are made to find out the new forms of methods and policies as applicable to a specific project. The strategy and approach is applicable to the field of management as well (Hartman, 2000). It is often seen that the managers and leaders tend to stick to the know approach and methods of action in case of managing the projects. However, the scenario and the situations of the projects vary from one another. The policies that are applicable in a particular project may not be applicable for the other project. For instance, there are various project management methodologies that have been defined such as PRINCE2, PMBOK, Agile and many more. Managers that are well versed to PMBOK guidelines often refrain from adapting the agile practices and likewise. However, it should be made sure that the management practices and policies are based upon the nature of the project and the project factors instead of the known policies and factors. There shall also be exploration and research activities done by the managers in order to find out the applicable set of practices (Ding, Li, George, 2014). The toolkit approach as described by the kid in the article therefore applies to the field of management as well. Also, in the field of technology and the design and development methodologies that are followed in an organization, a similar approach shall be followed for better strategy and decision making activities (Davis, Dykman, 2009). References Austin, R. (2016). The Adventures of an IT Leader, 1. Retrieved from https://www.hbr.org Davis, C., Dykman, C. (2009). The Managerial Dilemma in CIO Leadership - Part I. The International Journal Of Knowledge, Culture, And Change Management: Annual Review, 9(1), 187-202. https://dx.doi.org/10.18848/1447-9524/cgp/v09i01/49674 Ding, F., Li, D., George, J. (2014). Investigating the effects of IS strategic leadership on organizational benefits from the perspective of CIO strategic roles. Information Management, 51(7), 865-879. https://dx.doi.org/10.1016/j.im.2014.08.004 Frontiera, J. (2010). Leadership and Organizational Culture Transformation in Professional Sport. Journal Of Leadership Organizational Studies, 17(1), 71-86. https://dx.doi.org/10.1177/1548051809345253 Hartman, L. (2000). Group process in executive leadership teams. Strategy Leadership, 28(6). https://dx.doi.org/10.1108/sl.2000.26128fab.001 Hutchinson, A. (2008). Laughing at the CIO: A parable and prescription for IT leadership. Journal Of The American Society For Information Science And Technology, 59(10), 1694-1695. https://dx.doi.org/10.1002/asi.20869 Marks, A., Rezgui, Y. (2011). IT Leadership in Higher Education: The CIO Candidate. IT Professional, 13(3), 52-56. https://dx.doi.org/10.1109/mitp.2010.102 Rothberg, G. (2005). Accessing ideas to develop leadership and organization. Leadership Organization Development Journal, 26(6), 476-491. https://dx.doi.org/10.1108/01437730510617672 Simpson, P. (2006). Negative Capability and the Capacity to Think in the Present Moment: Some Implications for Leadership Practice. Leadership, 2(2), 245-255. https://dx.doi.org/10.1177/1742715006062937 Testa, M. (2002). A model for organization based 360 degree leadership assessment. Leadership Organization Development Journal, 23(5), 260-268. https://dx.doi.org/10.1108/01437730210435974

Services Marketing of HHFC

Executive Summary The purpose of this report is to assess the current service provision of Holborn Health Fitness Club (HHFC) to develop service-marketing plan for this company. In order to do so, this report will concentrate on the key information of the industry, brief description of the service concept of the company, and analyze current service marketing mix and so on.Advertising We will write a custom report sample on Services Marketing of HHFC specifically for you for only $16.05 $11/page Learn More In addition, this report will focus on the key issues and identify problems of HHFC to recommend some strategies to improve its current performance and increase profits in the future. However, the major problems of this company are lack of customer base, number of competitors, content of website, rules and regulations, shortage of promotional initiatives, higher charges for several services excluding membership charges, high remuneration of the employe es, complexity of operating services, decline in living standards and economic growth, and so on. Therefore, this paper will suggest different strategies for development, such as, arranging integrated marketing communications (IMC) campaign, restructuring pricing strategies, joint venture with other companies and changing staff selection procedure. Company Background Holborn Health Fitness Club (HHFC) is the largest independent fitness club in London and it offers numerous services including personalised exercise programme along with a range of exercise classes, Spa combining ancient beauty traditions, regular aerobics programme, swimming pool facilities, teaching pool, meeting, and luxury London hotel accommodation and so on (HHFC, 2010). In addition, it provides five star hotel accommodations, which includes modern facilities, such as, outstanding dining facilities, flexible conference hall, comprehensive range of health and beauty treatments, bar, cafà ©, and high-speed interne t access (HHFC, 2010). However, Grange Health Clubs operates number of partners such as HHFC, St. Paul’s Health and Fitness Club, City Health and Fitness Club, Grange Health Clubs, Golden Lane Leisure Centre, and Tower Bridge Health and Fitness Club etc (GHC, 2011).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More According to the statistics of Market Research (2007), the healthcare and fitness market of the United Kingdom was worth an estimated  £3.450 bn in 2006 and expected 4% to 5% growth by 2007 and government invested more to encourage higher participation in sports and fitness activities considering London Olympics 2012. At the same time, LMIL (2009, p.15) stated that fitness and healthcare industry has bright prospect in the future due to increasing populations age and obesity rates along with developing health consciousness among the people. Current position Analysis Theor ies Consumer Behaviour: Kotler Armstrong (2009) provided Stimulus-response model to analyse consumer behaviour and Solomon, Bamossy Askegaard (2001) stated that there are six different elements of external factors those influence consumer’s behaviour, such as – Figure 1: Consumer Behaviour Model Source: Self generated from Solomon, Bamossy Askegaard (2001) Human Resource Management: Lovelock Wirtz (2007) stated that companies should recruit right person for right pace, motivate the employees and develop performance; however, following figure shows HRM model for the company. Advertising We will write a custom report sample on Services Marketing of HHFC specifically for you for only $16.05 $11/page Learn More Figure 2: Human Resource Management Source: Lovelock Wirtz (2007) However, the management of HHFC has not enough experienced and failed to maintain proper HR plan; therefore, it experienced significant losses last year. Manag ing Customer Relationship: Lovelock Wirtz (2007) stated that CRM is a deliberated corporate strategy and administrative viewpoint that seeks to develop long-term relationship with customers to boost sales; additionally, it enhances the affiliation with diverse markets and final consumers; so, HHFC should integrate the following framework for CRM strategy: Figure 3: Integrated-Framework Source: Lovelock Wirtz (2007)Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Four Categories of Services and Marketing Mix Lovelock, Wirtz Chew (2009) stated that the nature of services is different and recipient of the services are different; therefore, they provided four categories of services, such as – People processing Possession processing Mental stimulus processing Information processing However, the following figure gives more information about four categories of services along with examples – Figure 4: Four categories of services Source: Lovelock Wirtz (2004, p.11) According to the above figure, Holborn Health Fitness Club provides people processing services; however, it provides hotel, fitness, healthcare, and other services. Furthermore, Macchi Lah (2010) pointed out that service based company should invest considering marketing mix categories, for instance – Figure 5: marketing mix categories Source: Macchi Lah (2010) Website content of HHFC is not informative to support selling services; Existing customers of HHFC are satisfied its services and most of time they provide positive feedback regarding quality of services; however, it has not sufficient customers to recover this company from continues losses; It has not taken any milestone programme to develop market awareness; HHFC has Facebook account, but it has not arranged any internet based campaign to create market demand or develop brand Positioning Strategy: HHFC is one of the well-known brands in London though it needs to create a significant brand value not only in terms of fair price, but also in terms of other intangible benefits; however, following figure shows that HHFC provides moderate services with high price (instead of member costs other offerings). Figure 6: Positioning strategy Source: Self generated from Lovelock Wirtz (2004, p.12) Key Issues/ Problem identification and Conclusion Key Issues/ Problem identification The promotional strategies of this company is outdated and the content of the website is not informative to reach target market; therefore, the customers get mostly no information about this company from he existing website of this company and it helps the competitors to gain competitive advantages; In addition, HHFC uses static website instead of dynamic website and it has no online payment option, which decreases its sales; In the monopolistic health and fitness industry, it is too important for the companies to obtain additional customers along with retaining them by using several marketing techniques, but HHFC is not using latest customer relationship management tools; The local governments have played traditional role of the foremost investors for sports and recreational, so, this company needs to compete with both public and private competitors; This company asks nominal joining fees, but the service range is not adequate considering offerings of the competitors, for example, it has outstanding accommodation facilities, but it has lack of sports services and personal training equip ments comparing with competitors. As a result, it fails to attract huge number of customers though it offers a holistic approach to health, fitness, and well-being within a modern and deluxe atmosphere; Customer retention and new customer attraction mainly depend on four distinct categories of the marketing mix, but this company has not special focus on the issue; This company needs number of efficient employees to control major fields and it requires paying huge remuneration. Conclusion As the content of the website is not excellent to attract customer, HHFG fails to attract new customers, tourists, the people who would like to enjoy leisure, health conscious people, children and other target audience, which adversely affects on the return on investment of the company. At the same time, the management of Holborn Health Fitness Club has not taken any IMC campaign to develop brand awareness while competitors arranged such programs; therefore, the business condition of HHFC is not s atisfactory as it has been experienced losses from 2006. At the same time, it has faced numerous problems related with operating services, for instance, the company has to expend large amount for maintenance of equipments along with other costs and it has well set-up to provide services for numerous customers, but only few customers take its services. Recommendation Objectives of the Recommendation Plan One of the key problems of this company is the lack of sufficient customers, which results in a hindrance in the process of revenue generation for this company; as an ensuing effect, the company is unable to develop to a substantial level. In order to attract more customers and make them loyal towards the company, it is certainly necessary to arrange integrated marketing communications campaigns and undertake a number of branding strategies to make this gymnasium popular among people. Successful implementations of the proposed campaigns would not only help to better aware people abou t its usefulness, but also assist the formulation of a distinctive brand that would cause imaginary differentiation of the services and provide competitive advantage over the huge number of competitors. The company should make huge investments in the RD department to help the IT integration and ensure that the website of the company is enhanced in terms of the contents and addition of online membership and payment option, which would complement the marketing campaigns. It should try to restructure the pricing strategies as part of a marketing campaign to offer lower prices and discount offers. Although, according to HHFC (2010), the company is currently undertaking some discount offers, these need to be more attractive on regular basis and customer-oriented. The corporate expenditures can be lowered by lowering the wage rate of employees and by joint venture with other companies (which have economic efficiency and greater capacity utilization). It should focus on developing HR strat egies to improve staff selection procedure, complexity of operating services, etc. to get rid of existing problems of HR management. In order to resolve the problems associated with lack of sufficient customers, revenue generation, huge number of competitors, poor website contents, and ineffective pricing strategies, it should come up with Service Marketing Plan that deals with campaigning through television advertisement, print media, radio campaigns, and online marketing campaigns through Google+, Foursquare, Twitter, Facebook, Myspace, Hi5. The Service Marketing Plan is outlined below: Marketing through television advertisement – this draws people of all ages, including middle-aged men and women spending their leisure, or working people watching TV; this campaign would also be effective for generation aging from twenty to thirty- five as well as the teenagers; moreover, through this campaign the company can reach many people instantly Print media – it could be a gr eat campaigning media for attracting numerous customers if the company is able to advertise properly with descriptions of physical benefits of joining the gyms and attractive photographs; moreover, the company can also come up with press kits, brochures, and posters Radio – this marketing will address those busy people who, for instance, listen radio in roads; furthermore, radio-advertising would develop potential-outcomes for the campaign with sense of flexibility and this can also have a good capture over public Internet advertisement – it will need online marketing, including website content development, search engine optimization, advertisement through social networking sites, writing blogs, and e-mails; moreover, by advertising through Twitter, Myspace, Google+, Foursquare, Facebook, or Hi5, the company could get a improved place where additional public awareness can come up The key objectives that can be attained because of implementation of this Service Marketi ng Plan include the following: The key objective of this plan is to increase customers base by 40% within the next two years To increase its annual sales revenue from the provided services by 50% within next three years In addition, the plan has aimed to build and enhance brand awareness in order to gain competitive advantage over the huge number of competitors It has objectives to ensure better compliance with the existing rules and regulations of the country, hire more skilled human resources to fight shortage of employees, restructure the charges for several services, and lower down 25% costs by cutting the high remuneration of the employees within the next year Implementation According to HHFC (2010), this fitness centre is highly luxurious with many unique features; however, for being successful in terms of profit making, it needs to eliminate present problems and implement the objectives: Objectives Implementation Increase customers base by 40% within the next two years Investing heavily on suggested marketing campaigns and conducting discussion- sessions with marketing department’s staff Increase annual revenue by 50% within next three years Not only attracting people, but also retaining an increasing number of customers with lower prices and discount offers Build and enhance brand awareness to gain competitive advantage Designing the campaigns creatively considering consumer psychology regarding good brands Ensure better compliance with rules and regulations, hire skilled HR, restructure the charges for several services, and lower down 25% costs by cutting the high remuneration of the employees within the next year Taking advise from legal consultants regarding laws, modifying selection process, offering attractive charges for several services, cutting extra expenses to ensure economic efficiency Table 1: Implementation Source: Self generated Reference List GHC (2011) Grange Health and Fitness Clubs. [Online] Web. HHFC (2010) Abo ut Holborn Health Fitness Club. [Online] Web. HHFC (2010) Special Offers and Packages. [Online] Web. Kotler, P. Armstrong, G. (2009) Principles of Marketing. 13th ed. New Delhi: Prentice-Hall. LMIL (2009) The Future of Fitness. [pdf] Lovelock, C. Wirtz, J. (2004) Services Marketing: People, Technology, Strategy. [pdf] Lovelock, C. Wirtz, J. (2007) Services Marketing: People, Technology, Strategy: Chapter 11. [pdf] Lovelock, C. Wirtz, J. (2007) Services Marketing: People, Technology, Strategy: Chapter 12. [pdf] Lovelock C., Wirtz J. Chew, P. (2009) Essentials of Services Marketing. 1st ed. New Jersey: Pearson Prentice Hall. Macchi, K. Lah, T. E. (2010) Service Line White Papers. [Online] Web. Market Research (2007) Heath Fitness Market Focus on Clubs and Equipment UK 2007. [Online] Web. Solomon, M. R. Bamossy, G. Askegaard, S. (2001) Consumer Behaviour. 2nd ed. London: Prentice Hall. 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